Duck Icons
1. Context
Deluxe, a tile and bathroom salon, wanted a series of custom icons for their website. The icons had to feature the brand’s mascot (a duck) and highlight the company’s key advantages. Brave Pony, a creative agency, acted as the main client. My role was to design the style and create the full set of icons, making sure they matched both the brand book and the technical requirements for web.
Left: Deluxe lucky mascot / Right: Initial pictogram reference (c) Depositfiles
2. Process
The brief requested five icons, each showing one of the brand’s strengths: free design, try before you buy, discounts, free installation, and expertise in tile and sanitary products. The icons had to stay within strict style limits: selected colors, thin-line drawing, and consistent detail work. I developed several style options first, then refined them over several feedback rounds. The duck mascot appeared in different angles and with props related to each theme.
Sketch process demonstrated with the Free Design Services icon
3. Skills Applied
- Icon design for small digital formats
- Composition for clarity at any size
- Maintaining consistent line style and detail across a set
- Working within brand guidelines and limited color palette
- Creating lightweight vector graphics optimized for screens
4. Collaboration
I worked closely with Brave Pony’s art directors and the client’s marketing team. They provided initial concepts and feedback at each stage. Together, we refined the look until it fit both the functional and emotional goals of the site.
5. Result
The final icons were published on the Deluxe website and received very positive feedback from the client. The illustrations were clear, lightweight, and consistent across devices. The client appreciated how the mascot was used in a fresh, engaging way, while still staying true to brand identity.
