“Connection People” illustration set is a result of the tender I won. It was commissioned by velcom.by – Belarusian Mobile Provider for their advertising company for making the original corporate and souvenir merch – branded cups, notes, sketchbooks, sweatshirts, tees, bags and postcards. Also, these illustrations are going to appear on billboards and other outdoor ads.
velcom liked my idea so much, so they changed the conсept to give each illustrator one picture to create and I was promoted to make all the series. The topic was “Connection People” – cause the company is a mobile provider with its primary function to connect people. I was asked to make powerful and positive metaphorical compositions without using phones, tablets etc, showing the power of connection between people in different cases, even if they are completely far from each other.